I have tried several of the bone broths on the market but this bison makes a hearty, full bodied broth. I got tired of all the spices and veggies added to the others as I figured it really was just hiding the flavor of the bone/meat. No need to hide any flavor here! This is pure bison delight and you can add whatever you want to it. I drink it straight up, as is! I have also cooked with it, wonderful!